When you're starting a gym marketing plan, it's important to think about the why, what, and how. For example, a gym that offers all-inclusive amenities, such as pools, may be able to afford these extras. A plan for this type of facility must start with the why. Once you've determined why you're opening a gym, you can focus on the how. This is the first step in making a marketing plan.
Internet Marketing
Using the Internet to promote your gym is an important part of your marketing plan. This way, you can keep your business at the forefront of your customer's mind and encourage them to make a purchase or sign up. You can target specific groups with customized ads.
Article Marketing
You can use a variety of methods and tools when writing articles to promote your gym. You can conduct surveys and interview current and prospective members to determine what kind of content will resonate best with your target audience. You can also analyze consumer data to create more relevant content. Many of the world's largest brands create amazing campaigns through data analysis, consumer research, and campaign execution. In the same way, your audience is likely to respond well to articles about your gym.
Text Brigade
One of the most powerful ways to build a successful gym marketing plan is by using SMS. SMS allows you to reach out to your members on the go, which makes it easier to stay in touch. Moreover, you can segment your members according to their demographics, so that you can send them personalised messages. This way, you can motivate them and reward them for returning to your gym.
Corporate Wellness Initiatives
Including corporate wellness initiatives in your gym marketing plans can be beneficial for both you and your employees. Healthy employees are more productive. The program may involve free gym memberships or on-campus health screenings. Some companies even offer subsidized counselling sessions. Regardless of the type of wellness program you offer, it's important to understand your employees' expectations and how to best satisfy them. Investing in a wellness program can save your company time and money, and reap significant benefits.
Facebook Adverts
Facebook adverts are a great way to advertise your gym's services. They allow you to combine video and product listing to provide a clear message to your target audience. These adverts can be in the form of an image or a video that highlights the product or service and a link to your website. They are simple and direct in their messaging, but follow Facebook's guidelines.
PPC Ads
If you have a gym and are looking for new customers, PPC ads can be a great way to get noticed online. Studies have shown that 93% of online experiences start with a search engine. Furthermore, 75% of people won't scroll past the first page. PPC ads appear above organic listings, and you'll only pay when someone clicks through. Besides, these ads will generate higher ROI than organic methods.
ClassPass App
Using the ClassPass app as a part of your gym marketing plan can help you reach a new and diverse demographic. As a member of the ClassPass network, you can easily book your clients into a class at your gym, boosting your revenue. The ClassPass app helps you connect with your client base by handling all payment and client data basing processes. It also enforces strict cancellation and absence policies for your members.